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The brand does not always receive the proper consideration and attention among the fundamental assets of a company. Many studies show that especially during less...

Depending on the informational objectives, available budget, and expected timelines, traditional market research can be conducted using a variety of different...

Market researches always were a crucial tool for achieving optimal business performance. This is not going to change: understanding and studying the market in terms of...

When talking about a brand, it's instinctive to immediately think of a name, a logo, a color, and a slogan. However, it's important to take a step back and consider the...

The current historical moment we are going through is particularly complex and challenging: geopolitical and economic crises, the disruption of existing business models...