The brand does not always receive the proper consideration and attention among the fundamental assets of a company. Many studies show that especially during less prosperous economic cycles, brand building, strengthening, and health-keeping projects often take a back...
Depending on the informational objectives, available budget, and expected timelines, traditional market research can be conducted using a variety of different techniques. Typically, the best and most comprehensive results are achieved using a two-phase approach, based...
Market researches always were a crucial tool for achieving optimal business performance. This is not going to change: understanding and studying the market in terms of competitors and customer behaviors, desires, preferences, and attitudes are essential conditions for...
When talking about a brand, it's instinctive to immediately think of a name, a logo, a color, and a slogan. However, it's important to take a step back and consider the concept of a brand from a broader perspective. In doing so, we realize that the logo is just the...
The current historical moment we are going through is particularly complex and challenging: geopolitical and economic crises, the disruption of existing business models by new approaches and technologies, the fragmentation and increasingly rapid evolution of consumer...
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