The brand does not always receive the proper consideration and attention among the fundamental assets of a company. Many studies show that especially during less prosperous economic cycles, brand building, strengthening, and health-keeping projects often take a back...
Depending on the informational objectives, available budget, and expected timelines, traditional market research can be conducted using a variety of different techniques. Typically, the best and most comprehensive results are achieved using a two-phase approach, based...
Market researches always were a crucial tool for achieving optimal business performance. This is not going to change: understanding and studying the market in terms of competitors and customer behaviors, desires, preferences, and attitudes are essential conditions for...
The current historical moment we are going through is particularly complex and challenging: geopolitical and economic crises, the disruption of existing business models by new approaches and technologies, the fragmentation and increasingly rapid evolution of consumer...
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